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Kent Cricket Foundation Impact Report 2025

The Kent Cricket Foundation's annual Impact Report for 2025 covers the first year of its Inspiring Generations 2.0 strategy: record participation, the merger of Kent Cricket's recreational cricket and community outreach teams into the Foundation, Street Cricket in urban communities, Walking Cricket hubs, growth in women's and girls' cricket and SEND programmes, and investment in grassroots clubs across Kent and South East London.

Report snapshot
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About

The Kent Cricket Foundation is the charitable arm of Kent Cricket, formed in 2025 by merging the county's recreational cricket and community outreach teams. Its vision is a thriving recreational game open to all, making cricket a force for good across Kent through schools programmes, Street Cricket, Walking Cricket, disability and women's and girls' cricket, and support for affiliated clubs.

Key Metrics

Street Cricket 12 Street Clubs ran year-round, engaging 303 young people and delivering 482 hours of free weekly cricket.
Walking Cricket Seven Walking Cricket hubs supported 90 participants, with 43% growth in participation at hubs.
Wellbeing gains 88% of Walking Cricket participants reported increased physical health, and 100% reported improved mental wellbeing and sense of belonging.
Club network 203 affiliated clubs were supported, including 99 junior sections, 67 junior divisions and 30 open age divisions.
Participant pride 85% of surveyed participants said they felt they had achieved something they were proud of, and 95% said coaches made sessions fun and friendly.

Key Outcomes

  • Record participation embedded cricket in classrooms and communities across Kent, opening the game to people of all ages, genders and abilities.
  • Street Cricket and Walking Cricket created new entry points to the game, improving physical health, mental wellbeing and social connection.

Geography

South East

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport