Annual Report 2024

Chelsea FC Foundation is the official charity of Chelsea Football Club, using the power of football to improve physical and mental wellbeing, education and social inclusion across London and Surrey. Their 2024 annual report covers 10,000 people supported, major grant-giving including a record £1m donation to the Jamal Edwards Self Belief Trust, the Wrap Up Warm homelessness campaign raising £100,000+, and the launch of Inspire Her — a five-year girls' football mission with Nike.

Report snapshot
10,000 people supported across community programmes in 2024; Premier League Kicks engaged 2,093 participants across 16 community venues; Premier League Primary Stars delivered 1,000 sessions engaging 1,548 children Key Metric 1
Wrap Up Warm campaign raised £100,000+ for homelessness charities, donated 3,600+ items of warm clothing — awarded Most Engaged Ad on YouTube Christmas Ads Leaderboard 2024 (55.5 million impressions, 33.4 million video views); £1 million grant to Jamal Edwards Self Belief Trust — largest single grant in Foundation's history Key Metric 2
98% of PL Kicks participants feel enabled to make healthier life choices; 94% of PL Primary Stars participants engaging in more school community activities; 89% of Junior Edge of the Box participants agreed sessions improved teamwork, problem solving and planning skills Key Metric 3
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📋About

Premier League Kicks; Premier League Primary Stars; Premier League Inspires (875 participants, 8 schools); Chelsea Champions (1,695 participants, 5 schools); Population Health / Bridging the Blues (462 participants); Digital Blue; Enterprise / Edge of the Box Club; Blue Creator Fund; Wrap Up Warm; Standing Together (hate/extremism); Inspire Her (girls' football) Custom geography from upload: London / Surrey

📊Key Metrics

10,000 people supported across community programmes in 2024; Premier League Kicks engaged 2,093 participants across 16 community venues; Premier League Primary Stars delivered 1,000 sessions engaging 1,548 children Key Metric 1
Wrap Up Warm campaign raised £100,000+ for homelessness charities, donated 3,600+ items of warm clothing — awarded Most Engaged Ad on YouTube Christmas Ads Leaderboard 2024 (55.5 million impressions, 33.4 million video views); £1 million grant to Jamal Edwards Self Belief Trust — largest single grant in Foundation's history Key Metric 2
98% of PL Kicks participants feel enabled to make healthier life choices; 94% of PL Primary Stars participants engaging in more school community activities; 89% of Junior Edge of the Box participants agreed sessions improved teamwork, problem solving and planning skills Key Metric 3

Key Outcomes

  • Inspire Her: five-year mission with Nike as official partner to drive girls' football participation; Paul Canoville Foundation partnership (3 years, ~50,000 contact hours, ~10,000 participants); Blue Creator Fund year 2 — five creatives from underrepresented backgrounds awarded £20,000 each from 800+ applications
  • Inaugural London vs Homelessness charity match co-hosted with Mayor of London at Kingsmeadow; Standing Together project visited by Mayor of London; Chelsea Foundation Coaching & Development Degree programme extended five years with St Mary's University; Holocaust survivor Eve Kugler BEM met both men's and women's squads on Holocaust Memorial Day
  • Five-year partnership with Jimmy Aggrey Foundation including kit distribution and educational funding in South Africa; three-year Paul Canoville Foundation partnership honouring Chelsea's first Black player; Digital Blue programme engaged 3,000+ participants in 2024; Women's Youth Supporters Group established via Premier League Fans Fund

📍Geography

London

2025 Enhanced

Impact Report 2024/25

20,204 total engagements; 1,621 hours of free sporting activity; 5,457 free meals provided; 468 young people engaged through Youth Hub with 1,222 hours of free youth provision
Key Metric 1
100% of Cancer Prehab participants reported improved resilience and ability to cope with treatment; 100% of Strong Start participants achieved weight reduction targets and adopted sustainable exercise routines; 90% of Cancer Prehab participants reported better mental wellbeing
Key Metric 2
Named EFL League Two Community Club Organisation of the Year 2025; won Community & Charity Organisation of the Year at Wyre Business Awards 2024; Sports College CEFA side crowned CEFA North West Champions at Wembley 2025; Veterans Community Garden awarded Level 4 Thriving certificate at North West in Bloom
Key Metric 3
80% of Football4All participants reported stronger friendships and reduced loneliness; 61% of Champions referrals have better understanding of anti-social behaviour; 90% of Early Years participants improved social interaction; 92% of teachers reported greater confidence through supported PE delivery
2023

Impact Report

2,250 participants engaged over the year and 75 schools partnered with the Foundation
Key Metric 1
981 holiday camp participants; 456 hours of delivery within health and wellbeing projects
Key Metric 2
31 schools received Premier League Primary Stars sessions; 22 school partnerships; 20 hours per week of after-school clubs across 19 sessions in 11 schools
Key Metric 3
Improved sport participation and progression through scholarships, EPP, development centres and girls’ pathways
2024

Impact Report 2024

£520,114 total income reported for financial year ending 31 August 2024
Key Metric 1
£544,667 total expenditure reported for financial year ending 31 August 2024, all recorded as charitable expenditure
Key Metric 2
23 employees, 5 trustees and 6 volunteers reported in the 2024 charity return
Key Metric 3
Improved personal development opportunities for young people through sport and training