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Impact Report 2023/24

Cardiff City FC Community Foundation is the official charity of Cardiff City Football Club, based at Cardiff City House of Sport, Cardiff. The 2023/24 Impact Report highlights £33.4 million in estimated social value generated across education, health and community programmes in South Wales, with 13,861 unique participants attending 147,657 sessions — 83% delivered in the most deprived areas of Wales.

Report snapshot
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About

Primary education (Premier League Primary Stars, Head in the Game, after-school clubs); secondary education and Alternative Sport Pathway; further and higher education (BTEC Level 2, NCFE Level 3, Foundation Degree in Community Football Coaching with University of South Wales and EFLitC, BA (Hons) Sports Business and Management); Premier League Kicks youth outreach; Inclusive Kicks disability football; FIT Bluebirds 12-week weight management; Cardiff City Veterans Hub; The 1927 Club; walking football; sensory room provision

Key Metrics

Key Metric 1 £33.4 million estimated social impact value; £19 of social value for every £1 spent; 13,861 unique participants; 147,657 total attendances
Key Metric 2 Total income £1,750,000 and total expenditure £1,800,000 (2023/24 unaudited)
Key Metric 3 9,619 sessions delivered at 131 school and community venues; 83% of sessions in the 50% most deprived areas in Wales

Key Outcomes

  • 86% of service users reported improved mental, emotional and physical wellbeing; 93% reported enhanced interest in personal progression including educational achievement and career aspirations
  • 87% of service users reported improved relationships with peers; 90% reported an improved sense of belonging in their community
  • 65% male, 35% female participants; 15% from ethnically diverse communities; 10% with a disability; 34% from Cardiff, 37% RCT and 12% Vale of Glamorgan

Geography

Wales

Impact Snapshot
Key Metric 1
Delivered 11,474 sessions supporting 12,949 individuals across 40 programmes, generating 324,160 total engagements in 2025
Key Metric 2
Health & Wellbeing programmes delivered 270 sessions supporting 1,168 individuals, generating 7,315 engagements
Key Metric 3
Raised £50,714.49 net through the Foundation Fixture 2025 and £36,156.03 through the Fundraising Dinner (GBP)
Talking Tactics mentoring participant Jamie's confidence, aspirations and self-esteem grew significantly through one-to-one mentoring and mental health support
Impact Snapshot
Key Metric 1
754 unique young people registered for Sport and Life Skills programmes (+114% vs 2022-23)
Key Metric 2
16 Locally Trusted Organisations delivered the programme, up from 9 in 2022-23
Key Metric 3
2,650 sessions held by delivery organisations in 2023-24
72% of young people reported 'getting on better at school or college' following engagement
Impact Snapshot
Key Metric 1
Close to 2,000 participants supported in 2024/25 across youth, prison and environmental programmes
Key Metric 2
826 students from 10 state schools took part, 67% female, with 70% of partner schools in the most deprived areas (IMD 1-4)
Key Metric 3
184 serving or released prisoners engaged through the 'Boats not Bars' reducing-reoffending programme
85% of young people improved their mental wellbeing and 83% felt more confident through the youth programme
Impact Snapshot
Key Metric 1
21,212 people engaged with in 2024/25
Key Metric 2
17,708 people played some form of rugby through Foundation programmes
Key Metric 3
More than £9,000 raised through Foundation Day; 9,000+ given back to grassroots rugby clubs
88% of girls in the Girls Tackle Rugby programme reported feeling more confident, per independent research with Manchester Metropolitan University Institute of Sport