Sport & Physical Activity Community & Social Justice 2024
AFC Wimbledon Foundation

Annual Report and Financial Accounts 2024-25

AFC Wimbledon Foundation was established in 2013 to harness the community spirit that created AFC Wimbledon. Operating from Cherry Red Records Stadium in Wimbledon, the Foundation engages 3,500+ people every week across Merton, Wandsworth and Kingston through sport, education, employment, social inclusion and health programmes. In 2024-25 — its strongest fundraising year to date — the Foundation reached 4,020 girls and women, mentored 79 young people into work or education, and launched five new programmes including a custody intervention scheme and a female coaching pathway. A new three-year strategy (2025-2028) sets out ambitions to become London's leading community club.

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Report snapshot
3,500+ local people engaged every week in sport, social, educational and exercise activities; participants range from age 4 to 96 across Merton, Wandsworth and Kingston Key Metric 1
4,020 girls and women engaged through community programmes, school initiatives, football development and holiday camps; 420 young people aged 8-18 at risk of anti-social behaviour engaged through PL Kicks — a 37% increase in SEND participation year-on-year Key Metric 2
79 young people aged 11-24 mentored into education, training and employment; 50 young adults supported through DIVERT custody intervention programme; 926 participants across 20 schools via Stadium Schools Key Metric 3
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📋About

Sports participation (Player Development Centre, Football For All, holiday camps, women and girls' football); Education and employment (Premier League Primary Stars, Stadium Schools, Training Ground mentoring, Motivate Merton, EFL programmes, Richmond upon Thames College partnership); Social inclusion (PL Kicks, DIVERT custody intervention, Street Soccer homeless programme, Safer Spaces); Health and wellbeing (Walking Football, Active Ageing, Veteran Breakfast, Dons Fit, Parkinson's Walking Football); LeaDon female coaching and empowerment programme (launched 2025); 195 ethnic minority women and girls engaged through culturally tailored activities Custom geography from upload: London (Merton, Wandsworth, Kingston)

📊Key Metrics

3,500+ local people engaged every week in sport, social, educational and exercise activities; participants range from age 4 to 96 across Merton, Wandsworth and Kingston Key Metric 1
4,020 girls and women engaged through community programmes, school initiatives, football development and holiday camps; 420 young people aged 8-18 at risk of anti-social behaviour engaged through PL Kicks — a 37% increase in SEND participation year-on-year Key Metric 2
79 young people aged 11-24 mentored into education, training and employment; 50 young adults supported through DIVERT custody intervention programme; 926 participants across 20 schools via Stadium Schools Key Metric 3

✅Key Outcomes

  • Strongest fundraising year to date secured in 2024-25, including multi-year sponsorships from MidexPro and Wimbledon Foundation; new 3-year strategy (2025-2028) launched with ambition to become London's leading community club
  • 200+ older adults supported each week through wellbeing programmes; 195 ethnic minority women and girls engaged through culturally tailored activities including first female-only Dons Fit programme at Roehampton Leisure Centre
  • New programmes launched in 2024-25 include LeaDon (female coaching), DIVERT (custody intervention), Street Soccer (youth homelessness), Parkinson's Walking Football and Richmond upon Thames College football education partnership

📍Geography

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